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Kensington Furniture is starting a new video series called South Jersey Matters, and it's being told by someone with an unusual set of qualifications for the job: a former television news anchor who happens to be the owner's nephew.
The series is hosted by Dan Grossman, who spent 13 years as a news anchor and reporter, covering hurricanes, elections, and everything in between, with what he admits are "plenty of bloopers to show for it." A few months ago, his uncle Michael called and asked him to come home and tell the story of the family furniture business.
Dan is candid that he's new to this particular format. He knows how to find and tell a story, he says, but the mechanics of video and social media are something he's "learning all of that on the fly." That honesty is part of the tone he's setting for the series.
According to Dan, upcoming episodes will show viewers "Kensington like you've never seen it before," including the people who work there, the community around the store, and the part of South Jersey that shaped the business over more than a century. That's a broader lens than a typical furniture video. Instead of focusing only on sofas or mattresses, South Jersey Matters is framed as a community project, with Kensington as one participant in a bigger local story rather than the sole subject.
Kensington is a family-run business, and this series is essentially an extension of that identity. Michael's decision to bring in a family member to document the store's history and its place in South Jersey signals that the company sees itself as part of the community fabric, not just one of the furniture stores in South Jersey competing for attention. Dan puts it simply: "It's gonna be real, it's gonna be South Jersey."
This first installment is essentially an introduction. Dan lays out his own background, explains how the project came about, and sets expectations for what's ahead: profiles of the people behind Kensington, glimpses of the surrounding community, and stories tied to the region's history. He's upfront that he doesn't have a polished playbook yet. "I have absolutely no idea how this is gonna go," he says, which is itself part of the appeal. The series is positioned as unscripted and local, built around real people rather than a marketing pitch.
For anyone who's browsed Kensington's Northfield showroom or is simply curious about the businesses that make up South Jersey and the Shore, this series offers a look behind the counter. It's not a sales video. It's closer to a local documentary, produced by someone with a news background, about a business that has watched the region change for more than a century. Future episodes should give a fuller picture of the staff, the customers, and the towns Kensington serves.
Dan Grossman, a former news anchor and reporter of 13 years who is also the nephew of Kensington's Michael, hosts the series.
Dan's uncle Michael asked him to come tell the story of the family furniture business and its place in South Jersey.
According to Dan, the series will feature the people behind Kensington, the community around the store, and the South Jersey region that shaped the business.
Dan says the family furniture business has been part of South Jersey for more than a century.
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